one world · one unity DE

The Mad Hatzler

Digital Creator

“I’m not crazy. My reality is just different from yours.”The Mad Hatter (loosely based on Alice in Wonderland)

Understand. Simplify. Sell.
Work with us, and you’re connected.
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↓
The story

A company was born here

For a year, under the name “Dann machen wir das so” (“Let’s do it this way”), I tested in public what artificial intelligence can really do in everyday life: a website, an online course (a second one is available now), a children’s channel with its own character, a bookkeeping routine, an organised inbox and a workflow that turns a voice message into finished work. All of it built in-house, with AI as the tool. All of it is up and running.

The experiment has turned into a craft, backed by more than 20 years of experience in sales, trade and hands-on work. I now offer it to businesses: at fixed prices, with results worth showing.

What we do

A whole department, on one computer

A mascot, an online course, a new brand presence: each takes a whole range of skills. We bring them together on one computer, for businesses that want to start small or need something fast. The AI does the legwork, I keep the big picture in view.

Your own mascotcharacter, voice, stories, short videos
concept artist · illustrator · copywriter · voice actor · animator · social media editor
on request
Online coursefrom idea to sale
subject-matter expert · instructional designer · graphic designer · video producer · editor · shop manager
on request
New brand presencewebsite and channels, all designed as one
web designer · developer · copywriter · photographer · social media manager
on request
An office that sorts itselfmail, receipts, appointments, enquiries
office assistant · bookkeeping help · IT support · organisational consultant
on request
Salescustomers and orders for your business
field sales rep · marketing planner · copywriter · event planner
base fee + commission

What’s inside: the skills we bring together for you. Larger projects get a fixed-price quote after the first conversation.

For agencies and professionals

…don’t worry, he’s friendly

You run an agency, a studio or your own practice? We’re happy to work with you.

Short-handed?more on your plate than people to do it
We step in, as extra capacity on the project or under your name.
tailored
Bringing AI into your team?training for your people
We train your team, working on your own tasks.
tailored
Your own Mad Hatzler?the working setup for your business
We set up the system everything here is built with. After that, it runs on your side.
tailored

Every offer is tailored to you.

knock knock
get me out of here.

The eraser

On the day this site went live, I cleared out my private profiles. Facebook and Instagram: everything private is archived, nothing deleted, but no longer visible to anyone. It took one night. Want the same? I’ll do it for you.

on request

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Book now

At a fixed price

Initial call€030 minutes, by phone or in person
Business check-up€490 / €890one day, followed by an action plan with fixed prices; credited in full if you go ahead
Inbox clean-up€290accounts, filters, signatures, filing
Voice message workshop€590you speak, it becomes tasks, letters, minutes
Booking / enquiry form€690with automatic reply and filing
Receipt workflow€890receipts reach your bookkeeper, sorted,, every week
Channel setup€990Instagram, Facebook, YouTube, TikTok, with your approval
Website you can edit yourself€1,490up to 8 pages, form, cookie banner
Website with booking or shop€2,490for appointments, tickets or goods
Ongoing supportfrom €89/monthmaintenance, changes, response within one working day

Fixed prices plus VAT. 50% deposit before work starts, the balance on sign-off. Nothing gets built without a written order. Schools, clubs and non-profits: 50% off.

From anywhere. Put us to the test.

We don’t need an office next to yours. Whether I’m on the road, with another client or at my desk: I record a message, and the work gets done on your systems. With your permission, directly on your computer, securely connected, and you see every step.

And if you’d rather meet in person: I’ll come to you. Just around the corner in Freiburg? Happy to. Norway or Costa Rica? Even happier. Invite me, the hat is packed in no time.

Sounds too good to be true? In the first conversation, give us a task you’ve been putting off for weeks, and watch.

Secure and transparent. We only see what you share for the job. You start every session yourself, you see every step and you can end it at any time. Where personal data is involved, a GDPR data processing agreement governs how it is handled.

Remote help on Windows: press Windows key + Ctrl + Q to open Quick Assist, then enter the code we give you.

See for yourself

Proof

01Websitedann-machen-wir-das-so.de, which I ran for a year, now an archive (German)
02Online course for children“Mission Zukunft”, on sale via Digistore24 (German)
03Online course for adultsthe Boomer course “Frag, bevor du fluchst”, available now (German) · Buy
04Children’s channelSchwups, an original character, videos and behind-the-scenes
05Voice message → workin daily use, every task logged
06Bookkeeping and inboxmy own routines, running weekly
20 trades under one roof ConceptIllustrationTextVoiceAnimationSocial mediaInstructional designGraphicsVideoEditingShopWeb designDevelopmentPhotographyOffice organisationBookkeepingITSalesMarketingEvents

Of course, I’m no substitute for a trained bookkeeper, a trained graphic designer or anyone in the other professions. But I’ve mastered the parts of each that matter for my work. And I’m happy to work alongside them.

Nikolay Hatzl with top hat, painted
“Dad, to me you’re a mix of Homer Simpson and Frank Gallagher.”my eldest daughter
Who let the dogs out?

Nikolay Hatzl

Qualified wholesale and export merchant, passionate networker and salesman, trained craftsman. I know what a business looks like from the inside, and I know how to sell. I know what a business needs and what harms it, because I have lived through both myself, failure included. It hurt, and it taught me a lot. That’s why I spot sooner than most where things get stuck. AI is my tool, and I know how to use it.

Connect

The right contact

I’ve always brought people together, long before there was AI. Work with us and you get this network too. Often the right contact is worth more than any website.

Let's talk.

Thirty minutes, free of charge, no obligation. You tell me what’s bugging you or what’s missing. I’ll tell you honestly whether and how I can help, and what it costs.

knock knock

info@madhatzler.de · +49 177 4440102

Body, mind and soul

What keeps it going

You don’t pull this off in a year by chance. You also have to take care of body, mind and soul. If you’re interested, you’ll find it here.

Herbalife bioniq Rebalance24 · coming soon

Order through me personally, advice included.