Same hat, new look.One click, and the page changes its outfit.

one world · one unity DE

The Mad Hatzler

Digital Creator

“I’m not crazy. My reality is just different from yours.”The Mad Hatter (loosely based on Alice in Wonderland)

Understand. Simplify. Sell.
Work with us, and you’re connected.

Six apps that make work easier, and courses that help you make sense of AI.

knock knockGet in touch See the apps
↓
The story

A company was born here

For a year, under the name “Dann machen wir das so” (“Let’s do it this way”), I tested in public what artificial intelligence can really do in everyday life: a website, three online courses, a children’s channel with its own character, a bookkeeping routine, an organised inbox and a workflow that turns a voice message into finished work. All of it built in-house, with AI as the tool. All of it is up and running.

The experiment has turned into a craft, backed by more than 20 years of experience in sales, trade and hands-on work. I now offer it to businesses: at fixed prices, with results worth showing.

What we do

A whole department, on one computer

A mascot, an online course, a new brand presence: each takes a whole range of skills. We bring them together on one computer, for businesses that want to start small or need something fast. The AI does the legwork, I keep the big picture in view.

Your own mascotcharacter, voice, stories, short videos
concept artist · illustrator · copywriter · voice actor · animator · social media editor
on request
Online coursefrom idea to sale
subject-matter expert · instructional designer · graphic designer · video producer · editor · shop manager
on request
New brand presencewebsite and channels, all designed as one
web designer · developer · copywriter · photographer · social media manager
on request
An office that sorts itselfmail, receipts, appointments, enquiries
office assistant · bookkeeping help · IT support · organisational consultant
on request
Salescustomers and orders for your business
field sales rep · marketing planner · copywriter · event planner
base fee + commission

What’s inside: the skills we bring together for you. Larger projects get a fixed-price quote after the first conversation.

For agencies and professionals

…don’t worry, he’s friendly

You run an agency, a studio or your own practice? We’re happy to work with you.

Short-handed?more on your plate than people to do it
We step in, as extra capacity on the project or under your name.
tailored
Bringing AI into your team?training for your people
We train your team, working on your own tasks.
tailored
Your own Mad Hatzler?the working setup for your business
We set up the system everything here is built with. After that, it runs on your side.
tailored

Every offer is tailored to you.

knock knock
get me out of here.

The eraser

On the day this site went live, I cleared out my private profiles. Facebook and Instagram: everything private is archived, nothing deleted, but no longer visible to anyone. It took one night. Want the same? I’ll do it for you.

on request

knock knock
Book now

At a fixed price

Initial call€030 minutes, by phone or in person
Business check-up€490 / €890one day, followed by an action plan with fixed prices; credited in full if you go ahead
Inbox clean-up€290accounts, filters, signatures, filing
Voice message workshop€590you speak, it becomes tasks, letters, minutes
Booking / enquiry form€690with automatic reply and filing
Receipt workflow€890receipts reach your bookkeeper, sorted,, every week
Channel setup€990Instagram, Facebook, YouTube, TikTok, with your approval
Website you can edit yourself€1,190up to 8 pages, form, cookie banner
Website with booking or shop€1,990for appointments, tickets or goods
Ongoing supportfrom €89/monthmaintenance, changes, response within one working day

Fixed prices plus VAT. 50% deposit before work starts, the balance on sign-off. Nothing gets built without a written order. Schools, clubs and non-profits: 50% off.

From anywhere. Put us to the test.

We don’t need an office next to yours. Whether I’m on the road, with another client or at my desk: I record a message, and the work gets done on your systems. With your permission, directly on your computer, securely connected, and you see every step.

And if you’d rather meet in person: I’ll come to you. Just around the corner in Freiburg? Happy to. Norway or Costa Rica? Even happier. Invite me, the hat is packed in no time.

Sounds too good to be true? In the first conversation, give us a task you’ve been putting off for weeks, and watch.

Secure and transparent. We only see what you share for the job. You start every session yourself, you see every step and you can end it at any time. Where personal data is involved, a GDPR data processing agreement governs how it is handled.

Remote help on Windows: press Windows key + Ctrl + Q to open Quick Assist, then enter the code we give you.

See for yourself

Proof

01Websitedann-machen-wir-das-so.de, which I ran for a year, now an archive (German)
02Online course for children“Mission Zukunft”, on sale via Digistore24 (German) · To the course
03Online course for adultsthe Boomer course “Frag, bevor du fluchst”, available now (German) · To the course
04Children’s channelSchwups, an original character, videos and behind-the-scenes
05Voice message → workin daily use, every task logged
06Bookkeeping and inboxmy own routines, running weekly
20 trades under one roof ConceptIllustrationTextVoiceAnimationSocial mediaInstructional designGraphicsVideoEditingShopWeb designDevelopmentPhotographyOffice organisationBookkeepingITSalesMarketingEvents

Of course, I’m no substitute for a trained bookkeeper, a trained graphic designer or anyone in the other professions. But I’ve mastered the parts of each that matter for my work. And I’m happy to work alongside them.

Nikolay Hatzl with top hat, painted
Property entails obligations. Those who have, give. Those in need, receive.(A tenth always belongs to others.)
Who let the dogs out?

Nikolay Hatzl

Qualified wholesale and export merchant, passionate networker and salesman, trained craftsman. I know what a business looks like from the inside, and I know how to sell. I know what a business needs and what harms it, because I have lived through both myself, failure included. It hurt, and it taught me a lot. That’s why I spot sooner than most where things get stuck. AI is my tool, and I know how to use it.

Connect

The right contact

I’ve always brought people together, long before there was AI. Work with us and you get this network too. Often the right contact is worth more than any website.

The story

Born of everyday life

For a year, we put artificial intelligence to work in real life: at the office, at home with the family, in a therapy practice, in the classroom. What proved its worth has become finished tools: six apps and a range of courses, all from one source and made in one piece.

The apps

Six apps under one hat

Each app does one thing really well. Together they work hand in hand, and Momo, your assistant, is there to help in every one of them.

MonSalvatavailableYour personal assistant: appointments, mail, conversations and knowledge in one place, set up around the way you live and work.on requestSee the demo
SippenfunkavailableThe family calendar with a kitchen display. Everyone’s plans in one place, for everyone who forgets the gym bag or loses the shopping list.from €39 a year · try it free for 4 weeksSee the demo
TolkandoavailableGet to know a new language and country, taught in your mother tongue, with audio and no reading needed to get started. Also available in a version for public authorities and charities.on requestSee the demo
PraxisbalsamavailableFor therapy practices: your session becomes your notes. You treat, it records, and the draft is ready when you are.on requestSee the demo
BottleBeazavailableMusic to go, via a QR code on cups or coasters. A sponsor makes it possible, and artists and the local scene benefit.on requestFind out more
Hausfunkin developmentA home that does what you say, without Alexa and without being tied to the cloud. Lights, scenes, rooms, all in a single sentence.on requestSee the preview

Prices include VAT unless stated otherwise. Schools, clubs and non-profits: please ask about our offer. The apps and courses are currently available in German; other languages on request.

The courses

Making sense of AI

AI without feartraining for businesses and organizations
Your team learns to use AI on its own day-to-day tasks, online or on site.
on request
Keine Panik (Don’t Panic) · Volume 1AI in everyday life, step by step
The gentle way in, for anyone who’d rather take it slowly. In German.
Frag, bevor du fluchst (Ask Before You Swear)pay once, no subscription
The AI course for anyone born in 1969 or earlier. Grandma and Grandpa from the waiting room show you in eight parts how to talk to ChatGPT, Gemini or Claude the way you’d talk to a person. With cheat sheets and a fridge card. In German.
€19.90Buy
Mission Zukunft (Mission Future)pay once, no subscription
The AI course for kids ages 9 to 13. Six weeks, 15 minutes a day, mostly with pen and paper. With a Future Pass and a diploma. In German.
€19.90Buy
Language coursesFrench, Spanish, Bosnian, German for newcomers
Your language isn’t on the list? We’ll build one for you.
on request
For institutions

For public authorities, charities and schools

Tolkando comes in your colors and with your name on it: “provided by …”. It’s free for the people you support, and new languages can be added quickly.

Get in touch
Book now

At a fixed price

Website over a weekendfrom €1,190A finished site with your own domain, legal notice, privacy policy and contact page.Inquire
A face for your business€990Logo, colors, typeface, business card, letterhead, email signature, templates for quotes and invoices. All of a piece, ready to print.Inquire
Your office in one day€790Email with your own address on phone and computer, calendar, organized file storage with backup, and a receipt workflow for your bookkeeping.Inquire
Your own course seriesfrom €2,490A course app in your own branding, the structure of the series, three finished lessons with handout and video, and a template for all the rest. For in-house training.Inquire

Fixed prices plus VAT.

Pay it forward

Your purchase makes it possible

Those who have, give. Those in need, receive.(One tenth always belongs to others.)

It gives someone else free access. Schools, clubs and volunteers get the full version free of charge.

Money tight right now? Write to us at gruender@madhatzler.de, in any language. We’ll find a way.

See Our Tenth (Der Zehnt)
Become a partner

One hat, many heads

Electrical and IT firms, trainers, networkers and agencies: we’d love to work with you.

Recommend and referfor networkers
You bring in customers and share in the revenue.
revenue share
Install on sitefor electrical and IT firms
You set things up for your customers and invoice them yourself.
license
Train and supportfor trainers
Using our materials, under your name or ours.
revenue share
Get in touch
Clean slate

Tabula rasa

As set out in our house rules: we use social media for the business only, and I no longer have a private presence there. My time is better spent on the people around me and on work that makes a difference. Want the same? Half joking, half serious: I’ll happily clear things out for you, as a small favor.

on request

Get in touch
How to get started

In three steps

1 · First call€030 minutes, by phone, online or in person
2 · Setupfixed pricewe set up the app around your daily routine
3 · Supportsubscriptionmaintenance, changes, one point of contact

We can work from anywhere: with your permission, we work directly on your computer over a secure connection, and you see every step. And if you’d rather meet in person, we’ll come to you.

Painted portrait of Nikolay Hatzl wearing a top hat
Ownership comes with responsibility. Those who have, give. Those in need, receive.(One tenth always belongs to others.)
Who’s behind the hat

Nikolay Hatzl

IHK-qualified in wholesale and foreign trade, salesman and skilled tradesman. I know what a business looks like from the inside and what it needs. Bringing people together is part of it: work with us, and my network comes with it.

Let’s talk.

Thirty minutes, free of charge, no obligation. You tell me what’s bothering you or what’s missing. I’ll tell you honestly whether I can help, how, and what it will cost.

Get in touch

info@madhatzler.de · +49 177 4440102

Let's talk.

Thirty minutes, free of charge, no obligation. You tell me what’s bugging you or what’s missing. I’ll tell you honestly whether and how I can help, and what it costs.

knock knock

info@madhatzler.de · +49 177 4440102

Body, mind and soul

What keeps it going

You don’t pull this off in a year by chance. You also have to take care of body, mind and soul. If you’re interested, you’ll find it here.

Herbalife bioniq Rebalance24 · coming soon

Order through me personally, advice included.